Blog

Invisible Women

Invisible Women: How a lack of research can reinforce inequality

How Caroline Criado Perez’s new book illustrates the importance of research in addressing inequality

Product development: why user research must come first

Product development: Why user research must come first

User research must happen before a single design is created or a line of code is written

Oh no my user research has gone wrong!

When user research goes wrong

Fowlam’s CRO Michael Brown talks about the ways in which user research can go wrong.

How not to ask questions

How not to ask questions

User research is about finding out how your users interact with the world. To get good data you need to ask good questions.

The value of quick and dirty protoypes

The value of quick and dirty prototypes

Polished prototypes aren’t always a good thing

User research isn't about reading users' minds

Can you read my mind?

User research is about understanding how your users interact with the world.

Building rapport in user testing

Building rapport

Tips for getting high-quality feedback from research participants

Ask! The value of user research

Ask!

Fowlam’s CEO Frances Brown talks about the value of user research.

User research and expert advice for Yoop

User research for Yoop

How Fowlam worked with startup Yoop to understand their users’ needs