Author: Michael Brown

Oh no my user research has gone wrong!

When user research goes wrong

Fowlam’s CRO Michael Brown talks about the ways in which user research can go wrong.

How not to ask questions

How not to ask questions

User research is about finding out how your users interact with the world. To get good data you need to ask good questions.

The value of quick and dirty protoypes

The value of quick and dirty prototypes

Polished prototypes aren’t always a good thing