Author: Fowlam

The Nightingale Team

Fowlam’s new brand honours a research pioneer

Fowlam’s CEO, Frances Brown talks about the process of rebranding the company and the thinking behind the new name. Back in 2016, my husband Michael and I had been working in UX/user research for a number of years. We had seen that there was a need, both in government and in the private sector, for…
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Order effects in design research

It’s not the just content of the user research questions you ask that influences the data you gather. Order effects can also have a big impact.

How does user research work?

Answers to key questions for companies who are new to UX research

Improving processes with user research

Start with user needs

How a focus on user needs transformed government digital services

Invisible Women

Invisible Women: How a lack of research can reinforce inequality

How Caroline Criado Perez’s new book illustrates the importance of research in addressing inequality

Product development: why user research must come first

Product development: Why user research must come first

User research must happen before a single design is created or a line of code is written

User research isn't about reading users' minds

Can you read my mind?

User research is about understanding how your users interact with the world.

Building rapport in user testing

Building rapport

Tips for getting high-quality feedback from research participants

Ask! The value of user research


Fowlam’s CEO Frances Brown talks about the value of user research.